Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Featured episodes
mark ritson
Future Proof: Why does Mark Ritson urge brands to go beyond salience?
crystal ball marketing media predictions
Future Proof: What’s next for marketing? with Mark Read, WPP
sustainable innovation podcast unilever
Future Proof: How does Unilever approach sustainable innovation?
Latest from Future Proof
Ad performance
Future Proof: How brands are improving ad performance
Robin Langford, Editor at Performance Marketing World, joins us to talk about ad testing and how the performance marketing landscape will evolve into 2023.
marketing
What is truth in marketing?
aldi
Future Proof: Aldi & McCann Manchester: The power of entertaining advertising to solve business challenges and propel growth.
brad
Future Proof: What will the future insights organisation look like?
Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organise to drive business value.
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