Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Featured episodes
mark ritson
Future Proof: Why does Mark Ritson urge brands to go beyond salience?
crystal ball marketing media predictions
Future Proof: What’s next for marketing? with Mark Read, WPP
sustainable innovation podcast unilever
Future Proof: How does Unilever approach sustainable innovation?
Latest from Future Proof
Brands podcast
Future Proof: How to innovate differently in a crowded market
Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.
Brands podcast
Future Proof: How venture hubs drive innovation and benefit business?
A look at Mondelez Snack Futures' Innovation Strategy with Barbara Schandl.
Brands podcast
Future Proof: Can being creative drive profitability?
Jane Ostler talks to Amy Rodgers at WARC and Duncan Southgate about new research into the complex relationship between creativity and profit.
Ad performance
Future Proof: How brands are improving ad performance
Robin Langford, Editor at Performance Marketing World, joins us to talk about ad testing and how the performance marketing landscape will evolve into 2023.

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