Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Latest from Future Proof
Generative AI in advertising
In this Future Proof podcast episode, we attempt to answer the crucial question: Could enhanced efficiency be coming at the expense of effectiveness?
Brands podcast
Sheila Cunningham explains how innovation has helped Baileys go beyond Christmas to become an all-year round treat.
Brands podcast
In this episode we discuss with the experts Graham Page and Deepak Varma discuss potential applications of the facial coding technology as part of a pre-testing programme.
Brands podcast
Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.

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