Thank you for joining our CX Breakfast Event with Medallia last week
We hope you enjoyed it and left with a greater understanding of how signal-rich measurement can give your brand a decisive edge.
Unlock how to deliver standout customer experiences in 2026 and beyond, or get in contact with the Kantar team.
5 points for brands to consider
1
CX delivers most value when insight, decision‑making and long‑term strategy are connected, rather than optimised in isolation.
2
Leading organisations are creating meaningfully different experiences to make customer experience a driver of measurable business growth.
3
The customer journey is only getting more complicated as consumers become more regular users of AI. Experiences are critical for how you show up in AI.
4
To design meaningfully different experiences you need to start with a shared business problem, ensure your experience measurement is representative before aligning stakeholders around a clear vision. Start small to prove impact quickly before scaling and repeating the process.
5
Turn fragmented signals into clear priorities that teams can confidently act on is a key enabler.
