The New Battleground: Winning Consumer Decisions in a Phy-gital World

As life increasingly moves online, brands are racing to meet customers in new channels – the acceleration of social commerce continues to blur the lines between influence, product and purchase in ways we never imagined. But when customers are managing all their finances from an app or shopping through TikTok, does the physical store still have a place?

Do you know the right ways to deliver the experiences your customers want?

Are you ready to compete in this fast-evolving landscape?

Using our market leading expertise across brand and CX, leaning into our Meaningfully Different Experiences framework, we unpick the challenges facing some sectors and discuss the threat this creates.

With example data from our ExperienceEvaluator tool, we can highlight the early warning signs and where this is having the greatest effect. Ensuring you are ready to have the right conversations to ensure readiness.

Join us for breakfast to:

  • Discover how Kantar data highlights the challenges facing grocery, finance and retail through a phy-gital landscape

  • Discuss the challenges facing different sectors and how Meaningfully Different Experiences help you stand out

  • Explore how the landscape of consumer decision making is shifting and uncover the hooks to reinforce relevance
Tuesday 11th November | 8:30AM-10:30AM
Kantar HQ, First Floor VIVO Building, 30 Stamford Street, SE1 9LQ


This event is specifically for in-house CX, brand and marketing professionals, rather than agencies or service providers.