As AI becomes embedded in everyday decision‑making, people are increasingly turning to intelligent tools to cut through overload, spark ideas, and narrow their choices. This marks a defining moment for brands.
While people still make the final purchase decision, brand visibility is no longer shaped by consumers alone. How brands appear, compete, and get recommended is increasingly curated by a new set of gatekeepers: AI search bots and large language models.
For brands, this new landscape can feel unfamiliar and fast‑moving. But it also presents a powerful opportunity. Through evidence‑led charts, we reveal how AI is reshaping discovery, influence, and consideration, and what it takes for brands to stay visible and credible.
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We equip you with:
- A compelling case for why AI‑generated search results matter for your category and brand
- The data sources that give the most accurate and reliable view of the AI search landscape
- An understanding of how AI search is shaping not only brand visibility today, but long‑term brand equity
Topics covered:
- The decline of branded search
- The fragmentation of the search landscape
- The impact of social media and AI search results
- Preferences of large-language models
- How to win over both human and machine ‘hearts’ alike