Generative AI Brand Tracker

Manage how your brand appears in
AI search 

Kantar’s Generative AI Brand Tracker gives you a clear picture of your brand’s presence in AI search results across major platforms like Google AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and more. It captures what real users see, not just back-end data, so you know exactly how your brand appears, how often it’s mentioned, with what sentiment, and what information is being shared - all in one place.

The Kantar Generative AI Brand Tracker goes beyond measuring your brand visibility or Share of Model by applying the Kantar Meaningful Different Salient (MDS) and NeedScope frameworks to measure the power and emotive positioning of your brand in AI results. This intelligence helps you understand where your presence needs to be increased and what messaging and emotive levers you need to use for AI to accurately showcase the value your brand offers.

With MDS built in, understand how meaningful, different and salient your brand is to algorithms as well as humans, enabling you to optimsie your AI search presence to support sustainable, long-term brand growth.
 
The tracker is fully customisable, letting you focus on specific markets, categories, products, or brand attributes. Detailed dashboards and reports enable you to stay on top of trends for continuous tracking and optimisation insights. Alongside the tracker, our team of experts will guide you to develop a winning AI strategy that encompasses being more present in this evolving channel, ensuring your content is coded to predispose more people with the right positioning and tone.   

Generative AI is transforming how people discover brands. Brands must follow.

AI is rapidly transforming the way people discover, compare, and choose brands. Already, nearly half of Gen Z and Millennials using generative AI tools use it every day, turning to platforms like ChatGPT, Gemini, and Google’s AI Overviews for instant answers and trusted recommendations.

From financial planning to product advice, consumers increasingly rely on AI-powered search to deliver personalised answers for making decisions about the brands and products they buy. 
  
To stand out in this rapidly shifting search environment, your brand needs to be present in the channels where AI and consumers draw answers from. Content that is trustworthy and has emotive clarity, establishing your brand as meaningful, different, and salient to both humans and algorithms, is essential. Adapting your brand's marketing strategy to appeal to both requires a deep understanding of your brand's presence and perceptions, and a nuanced approach to optimisation. Kantar’s Generative AI Brand Tracker enables you to do just that.