Holistic market mix modelling (MMM) that takes into account all influencing factors
With our innovative AI-powered LIFT ROI econometrics approach, we help you understand how your campaigns performed in a holistic way, from media investment, to creative quality.
In addition to that, we also help you understand the impact of brand strength, competitor activities, internal factors such as distribution, and macro factors such as interest rates, inflation, or Covid-19 trends.
We have the ability to source data automatically from business data repositories through APIs, saving valuable time.
By having the ability to update the model at a frequent basis, it allows you to analyse and optimise your marketing budget to drive marketing profitability and brand growth.
Higher optimisation potential due to hyper-granular output
Always accurate
It measures and optmises for direct and indirect impact
It measures the power of creative
Intuitive interfact with modelling powered by AI
- How should I measure marketing effectiveness?
- How does my marketing contribute to sales growth?
- How are my channels and touchpoints driving sales?
- What should the balance between my short- and long-term marketing investment be?
- How should I optimise my marketing budget to reach our business target?
- What should my media split look like to increase my marketing budget's effectiveness?
Marketing optimisation at the most granular level
In a highly complex media landscape, the ability to measure and optimise at the most granular level provides marketers with the precision they need to drive marketing effectiveness.
Our holistic MMM approach reliably and transparently links your marketing spend with sales KPIs at the most granular level – down to the individual publisher.
Modelling runs on daily (or weekly) business data, seizing the impact of market activities on sales at the highest granularity level.
A user-friendly & insight rich dashboard
Thanks to our user-friendly end-to-end marketing analytics tool, you can analyse, evaluate and optimise your marketing activities in near real-time.
Historical media insights
Unified marketing investment and ROI overview. Monitor and manage on-going campaigns and base sales against your company’s KPIs.
Strategic business insights
Holistic overview of all business drivers, including all internal and external effects impacting your business.
Optimisations & scenario planning
Optimise marketing investment and predict impact on sales based on given budgets or business goals.
20%
increase in ROI
due to optimised media mix
17%
sales increase
in just 6 months
42%
increase in profit
9.2%
reduction in annual churn
across entire product portfolio
"Because of the LIFT ROI model and the optimisations we're running, we have been able
to optimise our future media mix to improve our return on investment to incremental revenue
by at least 20%."
Liam Loan-Lack, CMO, My Muscle Chef
"The LIFT ROI predictions helped us achieve 96.97% accuracy in sales prediction based on the recommended media mix. The predictions turned out to be quite rigorous and correct time after time."
Per Christian Werenskiold, Marketing Strategy and Effectiveness, Telenor
"LIFT ROI has improved our marketing team's effectiveness by providing comprehensive insights beyond media implementation. These insights help us optimise our media spend, non-media mix, and budget toward brand building, resulting in better overall performance. With LIFT ROI, we can focus on long-term brand building and planning. "
Owain Jevons, Marketing Performance and Planning Manager, TSB Bank
To watch
To read
Econometrics and the C-Suite
Report
How econometrics can help make marketing more accountable, more effective, and more profitable.
Seeing the forest through the trees
Article
How holistic measurement creates a clear path through the marketing maze.
Get in touch
Book a demo of LIFT ROI to discover its full capability.
