Dating norms reveal deep human truths, illuminating what is valued by society, and why. That’s why our Creative Strategists have deep-dived into the world of dating, using it as a lens into understanding broader Gen Z and Millennials’ mindsets, behaviours and values today.
Our latest report explores the macro trends driving these new needs, tensions and behaviours and the emerging trends and cultural manifestations using a culture-first approach and case studies. From brands such as Thursday facilitating offline dating to meet growing demand for IRL encounters to Bumble encouraging people to speak up about sober dating, alongside viral trends and manifestations such as #StayAtHomeGirlfriend, #WorkoutWooing and more…
The Creative Strategy team at Kantar Consulting are passionate about helping your brand unlock new opportunities that will drive relevance amongst younger generations. So, whether you’re in banking or beauty, download our comprehensive report to discover the insights and implications that can inspire your brand strategy, from innovation to communications!