Expertise

Make informed marketing and PR decisions. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.

Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.

Where human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.

Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.

Find and sustain top line growth. Our strategic consultants around the world deliver practical services through solutions that drive incremental growth.

Create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.

Build and maintain a strong relationship with your customers. Develop a winning customer strategy, monitor real-time customer feedback, and create a truly customer-centric culture.

Meaningfully different innovation creates sustainable brand growth.

We help brands transform their ROI through holistic, best-in-class marketing effectiveness programmes.

Meet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, we have the right solution to support you.

We work with organisations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.