Sustainability has been a prominent theme in the lives of many consumers for a number of years now and many brands have been keen to showcase their sustainability credentials to their consumer targets.
But sustainability is a broad theme and marketers need to understand which specific issues are of most interest and concern to consumers if they are to engage them effectively.
This is all the more important against the backdrop this year of the COVID-19 pandemic. What impact has this had on consumer behaviour and attitudes with regards to sustainability and how should brands act in response?
Our infographic uses new GB TGI consumer data, collected in October on a representative sample of TGI respondents, to explore five key trends in consumer engagement with sustainability today. To download it, simply fill in the short form below.
Remember, you can run your own TGI re-contact study on any consumer audience to get the bespoke consumer data you need alongside TGI consumer data variables. Contact us to find out more.
