Nobody said innovation was easy. Even if your new brand is flying off the shelves, can you be sure it’s not just taking sales from your existing products or encouraging shoppers to swap one similar purchase for another?
Incremental growth which adds value to the category as a whole is the ultimate marker of success. But it’s easier said than done.
Our ranking of 2019’s most successful launches is here to show you how. The ranking sets out last year’s top ten new products in terms of spend, but also crucially ranks them by how much incremental growth they created for the manufacturer and their category overall.
Find out more:
- Download your copy of the ranking by entering your details below, to find out today which new brands made the top ten.
- Watch the webinar on demand. We will take you through the ranking, giving the inside scoop on the recipe for success for each.
- Read this recent article, which sets out the five factors for success and the importance of an incremental mindset.
- Get in touch with out expert to find out how we can help you make sure your next innovation is more than just a roll of the dice.