In this episode, Jane speaks to Daniel Todaro, founder and managing director of Gekko Group, the retail marketing agency specialising in consumer electronics. Dan talks about how brands and retailers can improve the experience for customers in an evolving marketplace, noting that while omnichannel and online shopping has increased in importance, shoppers are still very keen to touch, try and experience a product – so high street retailers have plenty to think about when it comes to satisfying pent-up demand. He also discusses the increased use of electronics at home, how Gekko has delivered training during the pandemic, and the way sustainability and localism will affect retail strategies.
Notes
Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.
In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.
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