British grocery retailers and brands want to find ways to grow, they just have less time than ever to do it. Grocers have been forced to downsize teams. Brands have had to embrace a new landscape by selling to ecommerce operators, discounters, and speciality stores such as organic food stores – reaching the same consumers in more ways.
The result is that both supermarkets and (FMCG) brands need to be methodical in their approaches to finding growth in supermarkets, which still accounts for more than two-thirds of all food purchasing in Britain.
At Kantar, we think a three-step process is the most practical solution to this challenge. Download the presentation to find out more.