Brand Footprint 2022 reports:
Britain, Scotland & Ireland
There is much to celebrate in this tenth Brand Footprint report regarding the enduring power of brands. In terms of category growth, there has been a lot of course correction as shoppers adjust back to their routines following the lockdowns of 2020, but not everything is back to how it once was. Read the reports below to uncover each country's most chosen brands in the FMCG category as well as food, beverages, dairy (and alternatives), homecare and health and beauty. These are packed with great brand examples and expert viewpoints.
Levers for growth
At Kantar we know that brands grow by attracting more shoppers. This happens by using one, or more of the levers for growth. In this year’s ranking we see plenty of examples of how brands have used these and are delighted to share with you just a few of our favourites.
Sign up for the webinar to see which brands grew the most in 2021, how they did this, and what you should aim for to be successful for the next decade.