There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.
We’ve leveraged Kantar’s unique position across all elements of the strategic process to bring you a breadth of data-backed viewpoints from a selection of our global experts. We've unpacked our perspective, celebrated the strategic successes of some of the brands we’ve worked with as well as those we’ve observed grow through Kantar’s BrandZ database. We hope that this will provide you with useful structure as well as inspiration and food for thought.
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