As AI becomes embedded in everyday decision‑making, people are increasingly turning to intelligent tools to cut through overload, spark ideas, and narrow their choices. This marks a defining moment for brands.
While people still make the final purchase decision, brand visibility is no longer shaped by consumers alone. How brands appear, compete, and get recommended is increasingly curated by a new set of gatekeepers: AI search bots and large language models.
For brands, this new landscape can feel unfamiliar and fast‑moving. But it also presents a powerful opportunity. Through evidence‑led charts, we reveal how AI is reshaping discovery, influence, and consideration, and what it takes for brands to stay visible and credible.
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What we'll help you answer:
- What does AI search mean for our brand strategy? Make the case for exploring the impact that AI generated search results are having on your category and brand
- How do we measure AI search impact? Identify which data sources give you the most accurate picture of the landscape
- Is this just about content optimisation? Understand the role AI search is having not just on brand visibility but also on long-term brand equity
Topics covered:
- The decline of branded search
- The fragmentation of the search landscape
- The impact of social media and AI search results
- Preferences of large-language models
- How to win over both human and machine ‘hearts’ alike