How much digital shelf space does AI give you?
AI is changing how brands get found. AI is transforming how people search, discover, and choose brands.
Consumers now use intelligent tools to filter noise, compare options, and make faster decisions. The shift is clear: brand visibility is increasingly shaped by AI, not just people. Search bots, LLMs and emerging AI platforms decide which brands are surfaced, recommended, and added to the consideration set.
In this new landscape, brands need more than data, they need Intelligence. We show:
- How AI rewrites discovery, influence, and consideration
- Why branded search is declining, and what’s replacing it
- Which signals matter to AI engines and LLMs How to stay visible, credible and chosen by both humans and machines
If you need to understand how AI search is reshaping competition, and what your brand must do now, start here...
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What we'll help you answer:
- What does AI search mean for our brand strategy? Make the case for exploring the impact that AI generated search results are having on your category and brand
- How do we measure AI search impact? Identify which data sources give you the most accurate picture of the landscape
- Is this just about content optimisation? Understand the role AI search is having not just on brand visibility but also on long-term brand equity
Topics covered:
- The decline of branded search
- The fragmentation of the search landscape
- The impact of social media and AI search results
- Preferences of large-language models
- How to win over both human and machine ‘hearts’ alike