IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
This exclusive event is the place to be for people who want to learn what truly drives brand growth and how to do it. Featuring our world-leading BrandZ valuations and Blueprint for Brand Growth strategic framework.
Our next IGNITE takes place at RIBA on the 2nd of October: With a Mark Ritson keynote, Brand Blueprint Awards, Kantar AI Labs, second space Leadership workshops and round tables featuring C-suite leaders, we've got it all.
Wednesday 2 October 2024 | 8:45AM-3PM
RIBA 66 Portland Place, London, W1B 1AD
Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Les Binet
Group Head of Effectiveness
adam&eveDDB
Bina Edwards
UK Head of Sales
Liquid Death
Russell Parsons
Editor in Chief
Marketing Week
Helen Edwards
Marketing Week Columnist , Adjunct Associate Professor of Marketing at London Business School
John Schoolcraft
CCO
Oatly
Simon Valcarcel
Marketing Director
Virgin Media O2
Clare Phillips
Head of Marketing
YouTube
Adele Jolliffe
Head of Brand Consultants
Kantar
Lynne Deason
Head of Creative Excellence
Kantar
Nicki Morley
Head of Behavioural Science and Innovation
Kantar
Dom Boyd
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Anna Macdonald
Guinness Marketing Director
Diageo
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Sophie Devonshire
CEO
The Marketing Society
Ian Whittaker
Twice City AM Analyst of the year
Liberty Sky Advisors
Gemma Flanigan
Marketing Director Cadbury
Mondelez
Laurence Green
Director of Effectiveness
IPA
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Camille Denis
International Strategy & Insights Director
Kraft Heinz
Jodie Gillary
Head of Client Impact
Kantar
Thomas Prosser
Head of Qualitative
Kantar
Martin Guerrieria
Head of Kantar BrandZ
Kantar
Pallavi Kheria
Head of Data Strategy and Customer Analytics
Kantar
BrandZ 2024: Building brand value in practice
Discover BrandZ's 2024 most valuable global & UK brands, including learnings from the breakthrough growth brands.
Adele Jolliffe, Kantar | Martin Guerrieria, Kantar
Humour: A deadly serious business
A killer combination of new learnings from IPA & Kantar LINK databanks and the story of Liquid Death, we show the commercial multiplier of brands who use comedy - how to do it well in practice.
Bina Edwards, Liquid Death | Bridget Angear, IPA | Lynne Deason, Kantar
BrandZ UK Awards
We reveal BrandZ's 2024 UK category winners, live on stage.
Mark Ritson | Amy Cashman, Kantar
IGNITE Learning Labs - Innovation confessions: what nobody talks about when innovating in a new space
This session invites you to step into a safe, honest, and open space where the real challenges of unlocking and innovating in a new space are laid bare. Hear from R&D, marketing and innovation experts on their real challenges and their solutions. Come and be part of our Candid Q&A and get inspired to unlock new opportunities for your brand.
Brands in the Boardroom, with Marketing Week
A sparky debate on the real value of brands to business; The secrets to making the CEO & CFO brand champions; and the potential impact of changes to accounting regulations on brands for Marketers.
Russell Parsons, Marketing Week | Ian Whittaker, Liberty Sky Advisors Annabelle Cordelli, Virgin Atlantic | Clare Phillips, YouTube | Laurence Green, IPA
Mark Ritson Unleashed: The Blueprint for not messing up your brand
Armed with BrandZ intel, Mark shines a light on classic brand mis-steps and potential remedies using the Blueprint for Brand Growth.
Mark Ritson
Effectiveness Unlocked: Applying the AI multiplier
AI can be a Brand Blueprint effectiveness multiplier, not just an efficiency enhancer. We show how with real-world examples from Reckitt and VMO2.
Simon Valcarel, VMO2 | Chris Lindsley, Reckitt | Pallavi Kheria, Kantar | Matt Dodd, Kantar
IGNITE Learning Labs - Brand Collabs: creating partnerships with stronger chemistry
The 2024 Language of Effectiveness report, by Marketing Week and Kantar, shows that brand partnerships are in the Top 3 most important tactics for marketers. Finding the right match is critical for sustained growth! Join us for a game of brand collab cupid and an open and honest panel discussion as we spill the beans on elevating your brand matches.