Is personalisation bad for PR?
We’ve created this report to help our clients navigate the risks and reap the rewards of using personalised channels in their PR and communications plans.
#5 AWS, 'When I grow Up' (TV)
This ad highlights the day of a child with his grandparent outlining all the technology (supported by AWS) that was used in the process. The strong sense of positivity and anti-ageist representation of senior citizens is what makes this ad so effective.Contact us
Boosting brand reputation in a personalised world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in PR & corporate communications.
With audiences accessing more of your messages through personal devices and environments, this report considers:
- Who do consumers trust for news and brand information?
- Where does their trust come from?
- Do consumers like influencers?
- Relevance and privacy: What’s appropriate? What’s not?
‘In Germany, we say that media are the fourth pillar of democracy. But to keep this, journalists need to maintain their credibility – they’re the glue that keeps everything together.’