Welcome to the 5th edition of Kantar’s Finding the Future series, your guide to the latest trends driving consumer behaviour globally. The report unlocks how AI-driven technology is set to transform the daily lives of consumers and uncovers insights that will enable brands to map and identify future innovation, growth and activation opportunities.

To create a vision for tech tomorrow, we have layered our understanding of the macro shifts driving behaviour today with the emerging trends that provide early signals of tomorrow’s big bet.

In this report, you will find the following and much more:

The key pillars driving the narrative of trends.

The six trends shaping the future of how consumers will use technology in their daily lives.

A deep dive into how brands are innovating to address these trend changes

By layering human insight and Kantar’s trends framework, we identify growth opportunities for brands across markets, languages & categories in real time.