IGNITE your brand growth

IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.

Our latest IGNITE event featured Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.

Un:lock IGNITE

Our IGNITE Un:locked 2024 report distils key elements from the sessions into practical takeaways to ignite your brand growth. Download it for a shortcut to the most valuable insights from our latest event.

DOWNLOAD IGNITE UN:LOCKED
Relive IGNITE
Humour, A deadly serious business - Kantar Ignite session
Humour: A deadly serious business

A killer combination of new learnings from IPA & Kantar LINK databanks and the story of Liquid Death, we show the commercial multiplier of brands who use comedy - how to do it well in practice.

Bina Edwards, Liquid Death | Bridget Angear, IPA | Lynne Deason, Kantar

WATCH ON YOUTUBE
Brands in the boardroom with Marketing Week - Kantar Ignite session
Brands in the Boardroom, with Marketing Week

A sparky debate on the real value of brands to business; The secrets to making the CEO & CFO brand champions; and the potential impact of changes to accounting regulations on brands for Marketers.

Russell Parsons, Marketing Week | Ian Whittaker, Liberty Sky Advisors, Annabelle Cordelli, Virgin Atlantic | Clare Phillips, YouTube | Laurence Green, IPA

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Kantar BrandZ 2024 Most Valuable UK Brands - Kantar Ignite session
BrandZ 2024: Building brand value in practice

Discover BrandZ's 2024 most valuable global & UK brands, including learnings from the brands with breakthrough growth.

Adele Jolliffe, Kantar | Martin Guerrieria, Kantar

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Mark Ritson - The Blueprint for not messing up your brand - Kantar Ignite session
Mark Ritson Unleashed: The Blueprint for not messing up your brand

Armed with BrandZ intel, Mark shines a light on classic brand mis-steps and potential remedies using the Blueprint for Brand Growth.

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Effectiveness Unlocked - Unlocking the AI multiplier - Kantar Ignite session
Effectiveness Unlocked: Applying the AI multiplier

AI can be a Brand Blueprint effectiveness multiplier, not just an efficiency enhancer. We show how with real-world examples from Reckitt and VMO2.

Simon Valcarcel, VMO2 | Chris Lindsley, Reckitt | Pallavi Kheria, Kantar | Matt Dodd, Kantar

WATCH ON YOUTUBE
Un:lock IGNITE

Kantar IGNITE is designed to equip marketers and insight professionals to succeed by building brands, better. Our IGNITE Un:locked 2024 report distils key elements from the sessions into practical takeaways to ignite your brand growth. 

Download the report for a shortcut to the most valuable insights from our latest IGNITE event, including vital brand growth lessons from Mark Ritson, and marketing leaders at YouTube, Virgin Atlantic, Virgin Media O2, Reckitt, Liquid Death, TikTok, the IPA and more. Read it, debate it and – most importantly – act on it.

Kantar IGNITE Un:locked key themes report

IGNITE's brand growth experts
Mark Ritson Headshot

Mark Ritson

Columnist & PhD Marketing and Founder of Marketing Week Mini MBA

Bridget Angear headshot

Bridget Angear

IPA fellow and Founding Partner

craig+bridget

 

Bina Edwards Headshot

Bina Edwards

UK Head of Sales

Liquid Death

 

Chris Lindsley

Chris Lindsley 

Global Insight & Analytics Director 

Reckitt

 

Laurence Green

Laurence Green

Director of Effectiveness

IPA

 

Russell Parsons

Russell Parsons

Editor in Chief

Marketing Week

 

Adele Jolliffe Headshot

Adele Jolliffe

Head of Brand Consultants

Kantar

Lynne Deason Headshot

Lynne Deason

Head of Creative Excellence

Kantar

Nicki Morley Headshot

Nicki Morley

Head of Behavioural Science and Innovation

Kantar

Dom Boyd Headshot

Dom Boyd

UKI Managing Director, Solutions & Marketing Effectiveness Practice 

Kantar

Ian Whittaker Headshot

Ian Whittaker

Twice City AM Analyst of the Year

Liberty Sky Advisors

 

Annabelle Cordelli headshot

Annabelle Cordelli

SVP Brand & Marketing

Virgin Atlantic

Clare Phillips headshot

Clare Phillips

Head of Marketing

YouTube

Simon Varcarel headshot

Simon Valcarcel 

Marketing Director
Virgin Media O2

Martin Guerrieria headshot

Martin Guerrieria

Head of Kantar BrandZ

Kantar

Pallavi Kheria headshot

Pallavi Kheria

Head of Data Strategy and Customer Analytics

Kantar

Jodie Gillary headshot

Jodie Gillary

Head of Client Impact

Kantar

Thomas Prosser headshot

Thomas Prosser

Head of Qualitative

Kantar

The home of brand growth expertise

IGNITE was born in September 2022 with the goal of giving pioneering brands exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.

IGNITE speaker logos

"All the content today makes me know that Kantar is 100% who we need to be with"

"Such a great event which has really got us thinking about how we build our brand better in comms and experience"

"Really leans into what I'm trying to land with the business around brand"

"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"

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