IGNITE your brand growth
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
Our latest IGNITE featured Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.
On-demand videos coming soon!
Whether you were at IGNITE on October 2nd and want to relive the event, or are keen to experience everything it had to offer for the first time, we've got you covered.
All sessions will be available here soon, so come back again later, or sign up to our mailing list to be notified when it's time for you to dive in.
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Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Bridget Angear
IPA fellow and Founding Partner
craig+bridget
Bina Edwards
UK Head of Sales
Liquid Death
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Laurence Green
Director of Effectiveness
IPA
Russell Parsons
Editor in Chief
Marketing Week
Adele Jolliffe
Head of Brand Consultants
Kantar
Lynne Deason
Head of Creative Excellence
Kantar
Nicki Morley
Head of Behavioural Science and Innovation
Kantar
Dom Boyd
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Ian Whittaker
Twice City AM Analyst of the Year
Liberty Sky Advisors
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Clare Phillips
Head of Marketing
YouTube
Simon Valcarcel
Marketing Director
Virgin Media O2
Martin Guerrieria
Head of Kantar BrandZ
Kantar
Pallavi Kheria
Head of Data Strategy and Customer Analytics
Kantar
Jodie Gillary
Head of Client Impact
Kantar
Thomas Prosser
Head of Qualitative
Kantar
BrandZ 2024: Building brand value in practice
Discover BrandZ's 2024 most valuable global & UK brands, including learnings from the brands with breakthrough growth.
Adele Jolliffe, Kantar | Martin Guerrieria, Kantar
On-demand video coming soon
Humour: A deadly serious business
A killer combination of new learnings from IPA & Kantar LINK databanks and the story of Liquid Death, we show the commercial multiplier of brands who use comedy - how to do it well in practice.
Bina Edwards, Liquid Death | Bridget Angear, IPA | Lynne Deason, Kantar
On-demand video coming soon
BrandZ UK Awards
We reveal BrandZ's 2024 UK category winners, live on stage.
Mark Ritson | Amy Cashman, Kantar
IGNITE Learning Labs - Innovation confessions: what nobody talks about when innovating in a new space
This session invites you to step into a safe, honest, and open space where the real challenges of unlocking and innovating in a new space are laid bare. Hear from R&D, marketing and innovation experts on their real challenges and their solutions. Come and be part of our Candid Q&A and get inspired to unlock new opportunities for your brand.
Brands in the Boardroom, with Marketing Week
A sparky debate on the real value of brands to business; The secrets to making the CEO & CFO brand champions; and the potential impact of changes to accounting regulations on brands for Marketers.
Russell Parsons, Marketing Week | Ian Whittaker, Liberty Sky Advisors, Annabelle Cordelli, Virgin Atlantic | Clare Phillips, YouTube | Laurence Green, IPA
On-demand video coming soon
Mark Ritson Unleashed: The Blueprint for not messing up your brand
Armed with BrandZ intel, Mark shines a light on classic brand mis-steps and potential remedies using the Blueprint for Brand Growth.
Mark Ritson
On-demand video coming soon
Effectiveness Unlocked: Applying the AI multiplier
AI can be a Brand Blueprint effectiveness multiplier, not just an efficiency enhancer. We show how with real-world examples from Reckitt and VMO2.
Simon Valcarel, VMO2 | Chris Lindsley, Reckitt | Pallavi Kheria, Kantar | Matt Dodd, Kantar
On-demand video coming soon
IGNITE Learning Labs - Brand Collabs: creating partnerships with stronger chemistry
The 2024 Language of Effectiveness report, by Marketing Week and Kantar, shows that brand partnerships are in the Top 3 most important tactics for marketers. Finding the right match is critical for sustained growth! Join us for a game of brand collab cupid and an open and honest panel discussion as we spill the beans on elevating your brand matches.
IGNITE was born in September 2022 with the goal of giving pioneering brands exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
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