Ignite your brand growth
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to uncover the secrets of breakthrough brand growth.
This invitation-only event is the place to be for people who want to learn what truly drives brand growth and how to do it. IGNITE offers exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from leading brands.
Ignite your brand growth with past sessions below.
How Guinness differentiated its way to brand of the year 2023
Russell Parsons (Editor in Chief at Marketing Week) & Anna MacDonald (Marketing Director at Guinness)
Anna MacDonald and Russell Parsons discuss the marketing strategies that have led to Guinness’ success. Hear Anna's thoughts on the power of leveraging distinctive assets, establishing your brand’s uniqueness and how to remain top of mind.
Breakthrough brand spotlight – Oatly
John Schoolcraft, Global Chief Creative Officer at Oatly
John shares his approach to driving brand success through heaps of creativity and a healthy dose of fearlessness.
How revolutionary thinking comes from the margins
Helen Edwards (Author and Director at Passionbrand) & Dr Nicki Morley (Head of Innovation & Behavioural Science at Kantar)
Where should brands look for new, innovative spaces to grow in? Author Helen Edwards and Dr Nicki Morley say to look to the margins. Marginal behaviours and movements are growing fast, and they have the power to transform your category. Watch on to discover how to use them to your advantage.
Growth accelerators in action
Jane Ostler (Head of Global Thought Leadership at Kantar), Dr. Liubov Ruchinskaya (Global Consumer Insights Director at Electrolux) & Camille Denis (International Strategy & Insights Director at Kraft Heinz)
Jane Ostler talks to Electrolux and Kraft Heinz about brand growth challenges and opportunities.
How to get a glass and a half of predisposition
Lynne Deason (Head of Creative Excellence at Kantar), Gemma Flanigan (Marketing Director at Cadbury) & Gethin James (Group Planning Director at VCCP)
Gemma Flanigan and Gethin James join Lynne Deason to unwrap the secrets of how Cadbury masterfully uses the brand’s rich heritage to touch the hearts of millions and drive continued growth as an established brand.
Maximising return on predisposition: Five ways not to fail at sales
Fraser McKevitt, Head of Retail & Consumer Insight at Kantar Worldpanel
How do you make it more likely that people will buy your brand? Fraser McKevitt gives a masterclass on what brands need to do to not fail at sales.
Breakthrough brand ignition - Panel discussion
Dom Boyd (Kantar), Helen Edwards (Author and Director at Passionbrand), John Schoolcraft (Global Chief Creative Officer at Oatly) & Meredith Smith (Kantar)
Your breakthrough brand questions, answered! Dom Boyd leads an exciting discussion with Helen Edwards, John Schoolcraft and futurist Meredith Smith to find out what they think fuels breakthrough brand growth.
Helen Edwards
Director at Passionbrand, Columnist & Professor of Marketing at London Business School
Anna MacDonald
Marketing Director
Guinness, Diageo
Gethin James
Group Planning Director
VCCP
Camille Denis
International Strategy & Insights Director
Kraft Heinz
Lynne Deason
Head of Creative Excellence
Kantar
Dr. Nicki Morley
Head of Behavioural Science & Innovation
Kantar
Jodie Gillary
Head of Client Impact
Kantar
Meredith Smith
Director of Futures & Innovation EMEA
Consulting by Kantar
John Schoolcraft
Chief Creative Officer
Oatly
Dr. Liubov Ruchinskaya
Global Consumer Insights Director at Electrolux, ESOMAR Council Member
Gemma Flanigan
Marketing Director
Cadbury
Russell Parsons
Editor in Chief
Marketing Week
Dom Boyd
MD of UK Insights & Marketing Effectiveness Practice
Kantar
Jane Ostler
Head of Global Thought Leadership
Kantar
Fraser McKevitt
Head of Retail & Consumer Insight
Kantar
IGNITE October 2023
Building breakthrough brands
Find out why Mark Ritson swears by differentiation as a branding necessity and get access to golden marketing advice from Mark, Octopus Energy Group and VCCP. Don’t miss our latest Kantar BrandZ UK results and discover what this means for your business’ growth.
IGNITE April 2023
Breakthrough thinking for brand leaders
How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.
IGNITE 2022
A brand growth summit for brand leaders
The inaugural IGNITE event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the 2022 Kantar BrandZ UK results and heard from marketing experts at Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.
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