Ignite

Grow your brand in a zero-growth economy 

Ignite 2026 Ignite Star

Wednesday 7th October | 08:30 - 17:00 | 60 Great Queen Street

Ignite 2026 brings together marketing leaders, Kantar experts and world-renowned brands to equip you with the inspiration, insight and intelligence you need to ignite game-changing brand growth.

Headlined by Les Binet, Ignite brings together 150 senior leaders from top brands. Through roundtable and intelligence springboard sessions, apply fresh thinking and new evidence designed to turn uncertainty to opportunity.

  • Exclusive new evidence from Les Binet on breaking the promotion cycle
  • The winning playbook for AI-era brands and the rise of the 'second audience'
  • The creator and fandom revolution reshaping modern brand building
  • Digital twins in action: innovate at the speed of culture
  • The barbell economy: how to grow portfolio value when the middle hollows out
  • First access to BrandZ UK 2026 findings and the drivers of brand-led growth

Registration is by invitation only.

Apply for your place at Ignite

Places at Ignite are limited and by invitation only.

Register your interest below and our team will be in touch.

"Ignite really leans into what I'm trying to land with the business around brand"

"The marketing event of the year" 

"Kantar is 100% who we need to be with"

Past Ignite speakers

Jamie Laing
Jamie Laing

Entrepreneur, BBC presenter and Co-Founder of Candy Kittens

Rory Sutherland
Rory Sutherland

Vice Chairman

Ogilvy

Nicola Matthews
Nicola Matthews

Head of Marketing

Tony's Chocolonely

Mark Ritson
Mark Ritson

Columnist & PhD Marketing and Founder of Marketing Week Mini MBA

Darren Hardman
Darren Hardman

CEO

Microsoft UK

Elaine Rodrigo
Elaine Rodrigo

Chief Insights & Analytics Officer

Reckitt

Richard Warren
Richard Warren

Director Brands & Marketing

Nationwide

Gyve Safavi SURI Co-Founder and CEO
Gyve Safavi

Co-Founder & CEO

SURI

Anna Macdonald
Anna Macdonald

Guinness Marketing Director

Diageo

Chris Baker Author of Obsolete, Founder of Serious Tissues
Chris Baker

Author of Obsolete & Founder of Serious Tissues

Les Binet
Les Binet

Group Head of Effectiveness

adam&eveDDB

Javier Camino
Javier Camino

Global Futures Planning Director

Diageo

Paolo Lorenzoni
Paolo Lorenzoni

Vice President EMEA Marketing

Tinder

Bianca Cioti
Bianca Cioti

Global Communications Manager

Desperados

Naureen Mohammed
Nauren Mohammend

CPG Director

Pinterest

Andrew Hill
Andrew Hill

Head of Loyalty & Masterbrand

M&S

Robbie Black
Robbie Black

Head of Brand, Communications & Omnichannel Marketing

M&S Food

Efrain Ayala Reckitt Nurofen
Efrain Ayala

Global Creative Effectiveness and Diversity & Inclusion Director

Reckitt

John Schoolcraft
John Schoolcraft

CCO

Oatly

Bina Edwards
Bina Edwards

UK Head of Sales

Liquid Death

Helen Edwards
Helen Edwards

Marketing Week Columnist, Adjunct Associate Professor of Marketing at London Business School

Russell Parsons
Russell Parsons

Editor in Chief

Marketing Week

Regan Warner McCann London
Regan Warner

Executive Creative Director

McCann London

Karla Velez L'Oréal
Karla Velez

Global Media Director - Social Media Lead

L'Oréal

Jodie Brooke
Jodie Brooke

Senior Brand Communications Manager

Suzuki

Sarah Featherstone
Sarah Featherstone

Data and Insight Manager

Suzuki

Simon Valcarcel
Simon Valcarcel

Marketing Director

Virgin Media O2

Clare Phillips
Clare Phillips

Head of Marketing

YouTube

Annabelle Cordelli
Annabelle Cordelli

SVP Brand & Marketing

Virgin Atlantic

Sophie Devonshire
Sophie Devonshire

CEO

The Marketing Society

Ian Whittaker
Ian Whittaker

Twice City AM Analyst of the year

Liberty Sky Advisors

Gemma Flanigan
Gemma Flanigan

Marketing Director Cadbury

Mondelez

Laurence Green
Laurence Green

Director of Effectiveness

IPA

Chris Lindsley
Chris Lindsley

Global Insight & Analytics Director

Reckitt

Camille Denis
Camille Denis

International Strategy & Insights Director

Kraft Heinz

Adele Jolliffe
Adele Jolliffe

Head of Brand Consultants

Kantar

Lynne Deason
Lynne Deason

Head of Creative Excellence

Kantar

Nicki Morley
Nicki Morley

Head of Behavioural Science and Innovation

Kantar

Dom Boyd
Dom Boyd

UKI Managing Director, Solutions & Marketing Effectiveness Practice

Kantar

Jodie Gillary
Jodie Gillary

Head of Client Impact

Kantar

Thomas Prosser
Thomas Prosser

Head of Qualitative

Kantar

Martin Guerrieria
Martin Guerrieria

Head of Kantar BrandZ

Kantar

Pallavi Kheria
Pallavi Kheria

Head of Data Strategy and Customer Analytics

Kantar

Relive past Ignites
Ignite October 2025 

Our latest Ignite event featured our headliner Jamie Laing on the secret to communicating with modern audiences. Further sessions uncovered the secrets behind the M&S turnaround, how to put AI in practice with Microsoft, our latest BrandZ evaluations and more.

Watch here

Ignite October 2024 

Featuring Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.

Watch here

Ignite October 2023

Building breakthrough brands requires more than just theory: hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who've been there: with insights from Octopus Energy, VCCP and The Marketing Society. What's more, hear from Mark Ritson on why he swears by differentiation as a branding necessity.  

Watch here

Ignite 2022

The inaugural Ignite event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the results from the 2022 Kantar BrandZ UK ranking, and heard from illuminating marketing experts from brands such as Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.

Watch here

Ignite March 2025 

Rory Sutherland with his 'Alchemy in Action', how Nurofen unlocked their connected creativity, how Change Brands are futureproofing their brands for change, how to 'Shop the Scroll' with TikTok and L'Oréal, and much more.

Watch here

Ignite March 2024

Hear from Guinness, Cadbury, Oatly and Kraft Heinz on how they have leveraged distinctive assets, uniqueness and fearlessness to become a true breakthrough brand. Plus, discover why brands should look to the margins for new innovative spaces to grow in.

Watch here

Ignite April 2023

How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.

Watch here

The home of brand growth expertise

IGNITE was born in September 2022 with the goal of giving marketing leaders exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from pioneering brands and industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands. 

IGNITE speaker logos

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