Shape your brand future
IGNITE brings together marketing leaders, Kantar experts and world-renowned brands to equip brand leaders with the inspiration, insight and intelligence to ignite game-changing brand growth.
The secret to communicating with modern audiences
Jamie Laing - Entrepreneur, BBC presenter and Co-Founder of Candy Kittens
Dan Fanshawe - Kantar
Discover hard-won lessons from Jamie Laing, entrepreneur and BBC presenter, about what it takes to build a disruptor brand and win over modern audiences.
New brand building frontiers: Creator-lead effectiveness
Bianca Cioti - Desperados
Dom Boyd - Kantar
Simon Atherley - Kantar
Join us as we uncover NEW learnings from Cannes Lions Gold winner Desperados on the power of taking a creator-first approach to brand building.
Putting native AI into practice
Darren Hardman - Microsoft
Elaine Rodrigo - Reckitt
Marie Ridgley - Kantar
Thomas Prosser - Kantar
Join Kantar, Microsoft and Reckitt for a candid conversation that lifts the lid on the new world of AI-infused insight.
Timeless heritage and timely disruption: The Balancing Act for British Brands
Jodie Gillary - Kantar
As the latest BrandZ UK ranking is released, we explore the growth story and challenges for British brands and why we are behind the global pace.
Building brand magnetism: How audacious strategy fuelled success for Nationwide
Richard Warren - Nationwide
Lindsay Gorton-Lee - Kantar
Lynne Deason - Kantar
Nationwide crushed conventions and flipped the script, transforming it from tame to bold, human, and hilariously effective. In this session, discover the strategies behind how the "Unbank" disrupted the competition to gain share in their record year.
Using partnerships to disrupt
Javier Camino - Diageo
Naureen Mohammed - Pinterest
Paolo Lorenzoni - Tinder
Meredith Smith - Kantar
Brands partnering together promises the potential of deep consumer understanding and a stronger competitive edge. But what does good look like? Join Diageo, Pinterest and Tinder as they share learnings from the frontlines of successful brand partnerships.
This isn't just a turnaround, it's an M&S turnaround
Andrew Hill - M&S
Robbie Black - M&S
Russell Parsons - Marketing Week
Moderated by Marketing Week's Russell Parsons, get the inside story on what M&S did differently to become an award-winning brand and Kantar BrandZ's 2024 Brand of the Year.
Kantar IGNITE is designed to equip marketers and insight professionals to succeed by building stronger brands. Our latest IGNITE Un:locked report distils all the best bits into practical takeaways to help you shape your brand future.
Download the report for digestible insights from of our latest IGNITE. Read it, share it, debate it and – most importantly – take inspiration that ignites your brand growth.
IGNITE March 2025
Our latest IGNITE event featured Rory Sutherland with 'Alchemy in Action', how Nurofen unlocked their connected creativity, how Change Brands are futureproofing their brands for change, how to 'Shop the Scroll' with TikTok and L'Oréal, and much more.
IGNITE March 2024
Hear from Guinness, Cadbury, Oatly, Electrolux and Kraft Heinz on how they have leveraged distinctive assets, established uniqueness and practised fearlessness to become a true breakthrough brand. Plus, discover why brands should look to the margins for new innovative spaces to grow in.
IGNITE April 2023
How can brands build price power, sustain and even improve performance, all whilst being challenged by a cost-of-living and recessionary climate? Delve into insight-powered seminars from Les Binet and the smartest minds at Kantar, as well as talks packed with real-life examples from marketing leaders at Johnnie Walker, VCCP, Virgin Media O2 and TSB Bank.
IGNITE October 2024
Featuring Mark Ritson spelling out how to not mess up your brand, our world-leading BrandZ valuations, Liquid Death and the importance of humour, AI-powered effectiveness and Kantar's Blueprint for Brand Growth strategic framework.
IGNITE October 2023
Find out why Mark Ritson swears by differentiation as a branding necessity and get access to golden marketing advice from Mark, Octopus Energy Group and VCCP. Don’t miss out on the latest Kantar BrandZ UK results and discover what this means for your business’ growth.
IGNITE 2022
The inaugural IGNITE event where we revealed groundbreaking new research on brand value creation with the Oxford Saïd Business School. We also unveiled the results from the 2022 Kantar BrandZ UK ranking, and heard from illuminating marketing experts from brands such as Yorkshire Tea, Fever-Tree, Cadbury, The Marketing Society and Marketing Week.
IGNITE insight leaders
Entrepreneur, BBC presenter and Co-Founder of Candy Kittens
Vice Chairman
Ogilvy
Head of Marketing
Tony's Chocolonely
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
CEO
Microsoft UK
Chief Insights & Analytics Officer
Reckitt
Director Brands & Marketing
Nationwide
Co-Founder & CEO
SURI
Guinness Marketing Director
Diageo
Author of Obsolete & Founder of Serious Tissues
Group Head of Effectiveness
adam&eveDDB
Global Futures Planning Director
Diageo
Vice President EMEA Marketing
Tinder
Global Communications Manager
Desperados
CPG Director
Head of Loyalty & Masterbrand
M&S
Head of Brand, Communications & Omnichannel Marketing
M&S Food
Global Creative Effectiveness and Diversity & Inclusion Director
Reckitt
CCO
Oatly
UK Head of Sales
Liquid Death
Marketing Week Columnist, Adjunct Associate Professor of Marketing at London Business School
Editor in Chief
Marketing Week
Executive Creative Director
McCann London
Global Media Director - Social Media Lead
L'Oréal
Senior Brand Communications Manager
Suzuki
Data and Insight Manager
Suzuki
Marketing Director
Virgin Media O2
Head of Marketing
YouTube
SVP Brand & Marketing
Virgin Atlantic
CEO
The Marketing Society
Twice City AM Analyst of the year
Liberty Sky Advisors
Marketing Director Cadbury
Mondelez
Director of Effectiveness
IPA
Global Insight & Analytics Director
Reckitt
International Strategy & Insights Director
Kraft Heinz
Head of Brand Consultants
Kantar
Head of Creative Excellence
Kantar
Head of Behavioural Science and Innovation
Kantar
UKI Managing Director, Solutions & Marketing Effectiveness Practice
Kantar
Head of Client Impact
Kantar
Head of Qualitative
Kantar
Head of Kantar BrandZ
Kantar
Head of Data Strategy and Customer Analytics
Kantar
IGNITE was born in September 2022 with the goal of giving marketing leaders exclusive access to Kantar’s latest research and insights, and inspirational talks and case studies from pioneering brands and industry experts. Over the years, marketing luminaries have taken to the stage alongside a plethora of breakthrough brands.
"All the content today makes me know that Kantar is 100% who we need to be with"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
"Really leans into what I'm trying to land with the business around brand"
"I came over from Paris just for this event - it was amazing and worth the trip! So much great content and inspiring business cases"
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