IGNITE

Mark Ritson defends differentiation as Kantar BrandZ and Oxford Saïd Business School help you to build breakthrough brand growth

Brands have never been more important as anchors of financial value creation and future demand. For teams seeking to build breakthrough brand growth, Kantar’s IGNITE delivers unique insights, tactics, and real-world examples. Get the first in-depth look at the Kantar BrandZ Most Valuable UK Brands and hear first-hand from brands on the forefront of breakthrough brand thinking.

IGNITE brings together an exclusive lineup of marketing luminaries, academic leaders and breakthrough brand pioneers. Secure your place today.  

4 October | 8.45AM - 3PM | RIBA London
Invitation only | Limited seats available 

"An excellent morning. Really thought-provoking, and all the speakers were great." (IGNITE April 2023)

Director of Marketing, JCDecaux

Kantar BrandZ Most Valuable UK Brands 2023

Martin Guerrieria, Head of Kantar BrandZ, and Adele Jolliffe, Head of Brand Consultants, Kantar

Join us as we reveal the results of the Kantar BrandZ Most Valuable UK Brands! You’ll get an exclusive deep-dive from Martin and Adele into how the Global and UK’s Top 75 brands’ values changed in 2023 – and what this means for growth hungry businesses seeking to drive breakthrough growth in 2024.

Defending differentiation

Mark Ritson, Columnist & former professor, PhD Marketing

Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.

Think different – How brands can unlock breakthrough share price growth

Andrew Stephen, University of Oxford Saïd Business School (SBS) and Dom Boyd, MD UK Insights & Marketing Effectiveness Practice, Kantar

Using our pioneering work with SBS into the Kantar BrandZ equity factors that most drive share price, we explore what recent data means for teams seeking to build breakthrough brand growth.

Panel discussion – What breakthrough brands do differently in practice 

Sophie Devonshire, CEO The Marketing Society, Mark Ritson and Rebecca Dibb-Simkin, Chief Marketing and Product Officer, Octopus Energy Group

Building breakthrough brands requires more than just theory. In this no-nonsense panel, you’ll hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who’ve been there. Expect the unexpected!

Kantar’s New Brand Growth Blueprint

Jane Ostler, Global VP of Thought Leadership, Kantar

Using a combination of behavioural, brand valuation and attitudinal data, Kantar has established a unique insight into the factors that really drive brand growth in practice – and how. In this session Jane will give a sneak preview of our New Brand Growth Blueprint work.

+ Networking, expert 121s, quizzes, prizes and more