Relive IGNITE

Experience all that Kantar's 4th October event had to offer, including:

  • WORLD EXCLUSIVE reveal of the 2023 UK Top 75 brands PLUS global insights and what this means for your business’ growth in 2024.  
  • MARK RITSON on defending differentiation as a branding prerogative.
  • PROVOCATION & debate with our breakthrough brand panel featuring The Marketing Society CEO Sophie Devonshire, Mark Ritson, Rebecca Dibb-Simkin CMPO at Octopus Energy Group, and Clare Hutchinson, CSO at VCCP.

Watch all of the event's sessions below. 

Download key IGNITE learnings from our SparkZ report to dial up your brand's difference and break through.


Kantar BrandZ Most Valuable UK Brands 2023

Martin Guerrieria, Head of Kantar BrandZ, and Adele Jolliffe, Head of Brand Consultants, Kantar

We revealed the results of the Kantar BrandZ Most Valuable UK Brands for 2023! Get an exclusive deep-dive from Martin and Adele into how the Global and UK’s Top 75 brands’ values changed in 2023 – and what this means for growth hungry businesses seeking to drive breakthrough growth in 2024.

 

 


Panel discussion – What breakthrough brands do differently in practice 

Sophie Devonshire, CEO at The Marketing Society, Mark Ritson and Rebecca Dibb-Simkin, CMPO at Octopus Energy Group, Clare Hutchinson, CSO at VCCP

Building breakthrough brands requires more than just theory. In this no-nonsense panel, you’ll hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who’ve been there.

 

Ignition Zone

Resources to help your brand break through. 

Download the Kantar BrandZ UK 2023 Report

Register for BrandSnapshot

 

Have questions? We'd love to hear from you.

Get in touch


Defending differentiation

Mark Ritson, Columnist, PhD Marketing & Founder of Marketing Week Mini-MBA

Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.

 

 


IGNITE in Ten

Speaker highlights from all sessions

Short on time? Get the best of IGNITE in under ten minutes.

IGNITE's expert voices

Mark Ritson

Columnist & PhD Marketing

Sophie Devonshire 

CEO

The Marketing Society

Adele Jolliffe

Head of Brand Consultants

Kantar

Martin Guerrieria

Martin Guerrieria 

Head of Kantar BrandZ

Kantar

Rebecca Dibb-Simkin

Rebecca Dibb-Simkin

Chief Marketing & Product Officer

Octopus Energy Group

Clare Hutchinson

Clare Hutchinson

Chief Strategy Officer

VCCP

Jodie Gillary

Jodie Gillary

Head of Client Impact

Kantar

Amy Cashman

Amy Cashman

UK Insights Executive Managing Director

Kantar

Ignite - Breakthrough thinking for brand leaders

Get more IGNITE

Learn how brands build price power and drive performance. Hear from marketing luminary Les Binet and learn winnings marketing strategies from Johnnie Walker, Diageo, Virgin Media O2 and TSB Bank.
Discover breakthrough brand thinking