Media Reactions 2021 launches on 1 September with new insights about media preferences from consumers in 23 markets and 1,000 marketing professionals worldwide. Register for the webinar and get in touch to reserve your copy of the free 2021 summary report, or to take advantage of a 20% pre-launch discount on the full report.

We’ve been talking to consumers and marketers for many years about their media experiences and perceptions. This year we’ve combined our AdReaction and Getting Media Right studies to fully explore people’s perceptions and attitudes towards different channels and media contexts.

Media Reactions captures the reactions of consumers and senior marketing professionals around the world. The study provides an overall ‘ad equity’ metric that measures audience attitudes to ads in different environments, along with detailed diagnoses to help advertisers understand the impact different platforms may have on their ads and their brands. It reveals a ranking of top performing media brands and channels globally and in key markets around the world.

It answers questions like:

  • Which media channels and platforms do consumers prefer, and why?
  • Are we investing in trusted media environments?
  • What halo effects can we expect from different environments?
  • How do personality traits vary across different media brands?
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Webinar: Find out where great ads thrive

Join our Media Reactions 2021 webinar to find out how to stay relevant in the evolving media landscape, with new insights from over 14,500 consumers and 900 marketers around the world.
Register now
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Download the free 2020 report

Our complimentary report provides an overview of the top-ranking channels and brands, along with explanations of their success. 
Download 2020 report
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Buy more in-depth insights
Understand consumers. Get your ad context right. Detailed reports provide the full global and country-level rankings of media channels and brands covered in the study.

Get in touch to discuss your needs or to purchase these deeper insights. 
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