Winning with Women is our latest in a series of work Kantar has conducted looking into women's financial confidence and well-being. This year, we have the added impact of COVID-19 which has resulted in both financial strains and gains. While 46% of women have saved money during the pandemic, they are saving half of what the average man has put away. Only 26% describe themselves as investors.
Bearing an increased burden both financially and personally, the well-being of women is a cause for concern for women themselves, their families, their employers, for the economy and for society as a whole.
Building on our previous studies, we will be sharing highlights from a new piece of Kantar research and seeking to understand the implications of the current crisis for the future security of women and indicate a direction for government, employers and brands to give better support to women and redress the balance.
The event will feature a debrief of the research headlines followed by a panel conversation. The event will take place, by Zoom, on Thursday 8 July from 11am to 12.15pm (BST).
We look forward to you joining us! Register now.