Expertise
Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
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Advertising, Media & PRMake informed marketing and PR decisions. Maximise the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.See how we can help
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Audience MeasurementUnlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.See how we can help
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AnalyticsWhere human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.See how we can help
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Marketing Effectiveness
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Brand GrowthPosition your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.See how we can help
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ConsultingFind and sustain top line growth. Our strategic consultants around the world deliver practical services through solutions that drive incremental growth.See how we can help
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Consumer, Shopper & RetailCreate an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.See how we can help
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Customer Experience ManagementBuild and maintain a strong relationship with your customers. Develop a winning customer strategy, monitor real-time customer feedback, and create a truly customer-centric culture.See how we can help
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Innovation
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Research ServicesMeet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, we have the right solution to support you.See how we can help
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SustainabilityWe work with organisations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.See how we can help