Touchpoint Optimisation & Brand ROI

Analyse which paid, owned and earned touchpoints have the greatest brand impact, and how they work together, to optimise your media and marketing spend.

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Overview

Understand touchpoint synergies and interactions to optimise your marketing strategy and spend. Our Connect solution uniquely evaluates brand performance across all paid, earned and owned touchpoints and identifies the ones that have most impact in your category. It shows which touchpoints can be improved, and lets you benchmark and learn from competitors.

Identify the 20% of touchpoints that deliver 80% of business impact to optimise your touchpoint ROI and drive value for your brand.

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Key feature

Predictive power

Based on the latest behavioural economics thinking, Connect can help you measure meaningful consumer insights.

Improve ROI

Calculate which touchpoints deliver the greatest ROI and best long-term brand impact, to inform your media spend.

Reach your target

Modelled at the individual level, it is easy to focus on your target audiences and understand how to best reach them.