Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.
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Budget 4 Growth delivers dynamic optimisation of media budget across brands, categories and markets. It is designed to draw upon marketing ROI at the individual brand and market level to build an optimisation tool that uses these insights to optimise globally across the brand portfolio.
Optimisation against multiple KPIs
Budget 4 Growth can optimise for revenue, market share or profit targets depending on your specific need.
Scenario planning and integration
Receive practical support to the annual planning process, updated as business constraints change or evolve.
Our tool creates guardrails for budget reallocation to reflect the overall corporate portfolio and brand strategies.
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.