Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.
Overview
Budget 4 Growth delivers dynamic optimisation of media budget across brands, categories and markets. It is designed to draw upon marketing ROI at the individual brand and market level to build an optimisation tool that uses these insights to optimise globally across the brand portfolio.
Key features
Optimisation against multiple KPIs
Budget 4 Growth can optimise for revenue, market share or profit targets depending on your specific need.
Scenario planning and integration
Receive practical support to the annual planning process, updated as business constraints change or evolve.
Budget reallocation
Our tool creates guardrails for budget reallocation to reflect the overall corporate portfolio and brand strategies.
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