Sponsorship Effectiveness

Get a detailed assessment of the overall effectiveness of sponsorship initiatives.

Want to learn more?


Assess the overall effectiveness of your sponsorship against business goals, including branding, engagement and sales.

Key features

Sponsorship valuation

Determine the value of sponsorship inventory, including tangible and intangible assets, from brand exposure metrics.

Sponsorship ROI

Identify revenue lift, brand contribution, consumer engagement, and total ROI, to inform future negotiation strategies.


Related solutions
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.