Brand Analytics

CX Analytics

Understand the drivers and root causes of CX initiatives and demonstrate the value on business outcomes.

01

Assess the most important messages, imagery, and marketing strategies that drive brand equity for different segments.

02

Prove the link from brand equity to business outcomes. Explain how each part of the media mix impacts brand perceptions.

03

Analyse social media, online reviews, speech, text, chatbots and more, to see market and category landscapes and trends.

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Optimise what your brand stands for by understanding the key brand associations that drive sales.

Get a full assessment of marketing effectiveness on brand building and long-term sales.

Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.

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