Brand Structures Analysis
Optimise what your brand stands for by understanding the key brand associations that drive sales.
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Assess the most important messages, imagery, and strategies that drive brand equity. We combine advanced modelling and insights from multiple data sets to show you key brand associations to focus on to increase brand power, and then quantify the contribution of that brand power to sales outcomes.
By supporting the brand facets that matter most to customers, we make your brand unique from competitors for better ROI.
Builds upon existing insights and your own data
We combine our human understanding and brand knowledge with existing data allowing you to make bold decisions quicker.
The impact of media on brand drivers
Identify how media mix components impact brand perception, and optimise to best achieve brand equity goals.
Get a full assessment of marketing effectiveness on brand building and long-term sales.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.