Digital Mirror
Use Social data to augment your existing demand space frameworks with digital data to uncover the trends, context, and people behind your segments. Take innovation, communication, and targeting strategies to the next level

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By leveraging advanced machine learning and the power of social data analytics, Digital Mirror extracts the context behind consumer behaviour for different segments. It allows you to understand the emotional and functional reasons why people do certain things, when, where, and with whom.

Key features

Doesn’t replace existing segments

Compatible with existing segments to enrich the understanding of trends, context, and audiences sitting behind real pockets of demand.

Easy to use and take actions

Allows access to data directly in the user-friendly Audiense platform with guided analysis and built-in activation options

Speed and Scale

Delivery time is 4-6 weeks, available in most markets and languages. A scalable way to monitor demand and need state pockets

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