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Anticipate and satisfy demand using AI and human intelligence to analyse search data and online queries. Learn who is seeking what, where and why in the context of categories, brands, competitors and segments.
Understanding consumer behaviour
Learn what emotional or functional problem consumers are looking to solve, to better align your value proposition.
Brand guidance and renovation
Discover brands, messages or products that are being associated with consumer needs, to ensure your positioning stands out.
Real-time global feeds of leading indicators
Understand the market more quickly and deeply than competitors, with inputs like key economic and social statistics.