Brand Growth Consulting

We help you articulate what your brand stands for, then mobilise and activate it.

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Key features

The power of storytelling

For a powerful brand purpose, we analyse hundreds of consumer stories and associated data to identify the right direction.

Brand purpose territories: the 5 lenses framework

Bring the brand to life in a way that creates a powerful and enduring connection with customers and with employees.

Measuring impact of brand purpose

Use our long-term brand guidance system to track purpose-driven KPIs and optimise over time.

Related solutions
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.
Optimise what your brand stands for by understanding the key brand associations that drive sales.