The definitive guide to brand-building.

Discover how strong brands provide value for businesses and shareholders. 

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Kantar BrandZ ranks the most valuable brands in the world and shows you how to become one of them.

It is the world’s most extensive, consumer-focused source of brand equity insight, which also powers our proprietary brand valuation methodology.

Validated to in-market sales, Kantar BrandZ draws on millions of consumer interviews to understand the true value of a brand, diagnose its strengths and weaknesses, and provides actionable insights to drive future growth. 

Global scope

21,000+ different brands
54 markets
540 categories
42 interviews

Key features

Business-oriented brand assessment

The world’s most detailed consumer brand equity database that is uniquely linked to financial outcomes.

Actionable diagnostics

Increase market share and margins. Learn from our extensively validated framework, trusted by the world’s top brands.

Future focussed

Analysis of 20 years of data on the world’s leading brands and market sales, identifies trends and high potential brands.

More information

BrandZ global rankings

Published annually, BrandZ Top 100 Most Valuable Global Brands ranks the world’s top brands, the sector leaders, big movers and brands to watch. With the wealth of insights on brands, categories and marketing issues and trends over 14 years it provides unparalleled insights about what is needed for brands to win with consumers around the world.

BrandZ country rankings

BrandZ ranks and showcases the most valuable brands in 16 countries, every year. Country ranking reports include thought leadership on local marketing topics, country background data, profiles of these key brands and analysis of the drivers of brand success.

Specialist rankings and reports

BrandZ publishes reports on the world’s most valuable retailer brands, and other special topics.

BrandZ has been measuring brand equity around the world since 1998. Our database forms a unique resource, which is now available as a consulting and analysis tool. It covers the widest range of brand health, brand perceptions, corporate reputation and brand personality metrics for over 14,000 brands across 51 markets. Our validated framework measures how Meaningful, Different and Salient brands are perceived to be by their customers, in a real-world competitive context.

In addition to customised brand reports, syndicated BrandZ data and insights are available to buy for individual brands and categories or across multiple markets or categories and over time. BrandZ data and workshops help you formulate marketing strategies and identify the future drivers of success for your brand.

For an overarching view of brand performance, Kantar has launched a free interactive tool powered by BrandZ’s wealth of data and the Meaningful Different Salient framework. Kantar BrandSnapshot delivers intelligence on 10,000 brands in more than 40 markets, offering a quick read on a brand’s performance in a category. Find out more and explore it for free on Kantar Marketplace today.
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