Overview
Are your media campaigns effective? How can you maximise return on investment? Measure campaign performance in real time using an agile brand guidance system. Access the insights you need in an action-focused dashboard. Use specialist guidance to quickly optimise your media mix, improve touchpoint performance, and maximise creative effectiveness while campaigns are live.
Key features
Winning campaigns
Create successful marketing campaigns and communications that support your brand-building strategy.
Maximum return on investment
Optimise media and advertising investment while campaigns are still live to make the most of your marketing budget.
Communication effectiveness
Make fast and informed decisions to meet brand growth objectives.
Make fast, informed decisions using an easy-to-use brand and communications alert system. Manage your brand and campaigns using a platform that integrates all your data and insights. Use the ongoing brand and communications monitoring component within your system to:
- Understand consumer sentiment, and how people are engaging with your marketing activities
- See how your multimedia campaigns are performing in real time
- React quickly to challenges that arise.
Get in touch to find out more about how you can manage your brand and campaigns more effectively.
Each brand guidance system is built to suit your needs. Choose additional specialist media and advertising guidance to inform your decisions. Drawing from best-in-class brand and communications expertise at Kantar, your system can help you:
- Track and improve touchpoint performance
- Measure and optimise the impact of multichannel campaigns
- Test in-market creative effectiveness to make sure your ads work effectively to build your brand.
Get in touch to find out more about how you can maximise the success of your campaigns.