Brand Valuation

Understand the value of brands, and the ROI of brand investments, to support commercial decision-making and aid growth.

See what makes brands more valuable

BrandZ is the world’s most detailed consumer brand equity database that is uniquely linked to financial outcomes.

Get actionable insights for building stronger brands

Learn from our extensively validated framework, trusted by the world’s top brands, to increase market share and margins.

Quantify sponsorship, licensing, or brand acquisitions

We provide connected ROI data to marketing, insights, finance, and strategy professionals.

Understand how brand licensing could affect sales

Validate brand architecture scenarios and optimise your portfolio, with our strategic frameworks and financial modelling.
Featured solutions

The definitive guide to brand-building.

Discover how strong brands provide value for businesses and shareholders. 

We provide ROI data to marketing, insights, finance, and strategy professionals, to support commercial decision-making.