Market & Category Understanding

Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.
Benefits
01

Identify unmet needs and opportunities for growth

Understand the functional, identity and emotional needs in your market and how best to access them.
02

Access deep insights from consumer panels

We track more than 450,000 consumers worldwide who tell us about their household’s shopping decisions.
03

Get smart with segmentation

Identify and effectively target the most valuable segments, and find new opportunities for growth.
04

Measure, benchmark and optimise

Keep track of your progress with Kantar insights around market trends, competitor activity and marketing effectiveness.

Client results

Couple drinking

Reversing declining market share for an alcohol brand

Read case study
Featured solutions
Segmentation
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.
Learn more
Consumer Panels
Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.
Learn more
Social Landscape
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Learn more
Additional solutions
Custom Research
Optimise Brand Positioning
Market Landscape and Opportunity Assessment for Life Sciences

Also within Brand Growth