Market & Category Understanding

Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.

01

Identify unmet needs and opportunities for growth

Understand the functional, identity and emotional needs in your market and how best to access them.

02

We track more than 450,000 consumers worldwide who tell us about their household’s shopping decisions.

03

Identify and effectively target the most valuable segments, and find new opportunities for growth.

04

Keep track of your progress with Kantar insights around market trends, competitor activity and marketing effectiveness.

Reversing declining market share for an alcohol brand

Featured solutions

Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.

Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.

Understand market and category landscapes from customer data with STAN, our analytics AI toolkit for unstructured data.

Additional solutions