Want to learn more?
With quarterly data from our 12,000-strong longitudinal panel in the UK, plus a 2,500 boost sample of new subscribers per quarter, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/dissatisfaction, advocacy, loyalty and switching.
Subscription service KPIs tracked longitudinally
Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.
A complete understanding of category KPIs
Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.
Machine learning predicting future consumer behaviour
Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.