Entertainment On Demand Panel
Follow every step on the digital subscription customer journey to understand the music and video on demand spaces.

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Overview

Interviewing more than 30,000 US and 20,000 GB consumers every quarter, the Entertainment On Demand service tracks full digital music and video subscription and delivers the latest insights on purchase triggers, consideration, evaluation, intention to purchase, post-purchase usage, satisfaction levels, advocacy, loyalty and switching.

Key features

Subscription service KPIs tracked longitudinally

Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.

A complete understanding of category KPIs

Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.

Machine learning predicting future consumer behaviour

Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.

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