Overview
With an influx of new shoppers into DIY, Homeware and Garden as a result of the pandemic, now is the time to be investigating how to keep these shoppers coming back and continue growing with insights from Worldpanel Plus.
Gain invaluable insight, collated through receipts from our Shoppix app, across:
- Channels and stores
- Industries and categories
- Competitors
- Shopper profiles
- White spaces
Key features
105,000 shoppers
Scale and depth from real shoppers ensure stronger insights and better-informed business decisions.
All retail purchases
Evaluate current strategies and identify new opportunities with purchase behaviour data on any type of store, for all categories.
Shopper surveys
With surveys triggered by behaviour, enhance your shopper insights by linking shoppers’ purchase behaviours and their attitudes.
We can help you answer your big business questions such as:
- Where are shoppers buying DIY, Garden and Homeware items?
- Which stores are shoppers shifting their spend to, and how can I win it back?
- How do I identify drivers of share change across competitor retailers in the physical and online marketplace?
- How much of the growth in my category is from new shoppers and how do I retain them?
- Which categories should I focus marketing spend online, and which should I activate in physical stores?
- With new smaller DIY, garden and homeware stores opening on high streets, what is the right range to attract new shoppers and drive spend?
- Is there a different spending pattern in my category for homeowners vs renters, those living in urban settings vs rural ones, and what do I do about it?
- Homeware specialist retailers
- Home and garden improvement retailers
- Bargain store retailers
- Supermarkets
- Department stores
- Online pure players
We cover a wide range of categories and can adapt any combination to create the total view you need.
| Homeware | DIY | Garden |
| Barware | Building materials | Fencing & landscaping |
| Bathroom | Cladding | Garden gift sets |
| Bedding | Decorating | Garden power tools |
| Decorating | Domestic fuel | Garden tools & equipment |
| Flooring | Doors & door furniture | Hoses & watering |
| Furniture | Electrical supplies & Accessories | Lawn care, plant food & compost |
| Glassware | Home security & safety | Outdoor living |
| Home Furnishings | Ladders | Pest control |
| Kitchen & Cookware | Plumbing | Plants, seeds & bulbs |
| Kitchens | Power tools | Pots & garden ornaments |
| Lighting | Radiators & covers | Sheds, garden buildings & storage |
| Outdoor | Safety equipment & workwear | |
| Tableware | Screws, fixings & adhesives | |
| Outdoor Living | Timber | |
| Garden Pots & Ornaments | Tool & garage storage Tools & DIY |