DIY, Homeware and Garden Panels

Get a deeper understanding of the DIY, Homeware and Garden sectors by exploring home improvement shopper profiles and how they are spending.

Want to learn more?


With an influx of new shoppers into DIY, Homeware and Garden as a result of the pandemic, now is the time to be investigating how to keep these shoppers coming back and continue growing with insights from Worldpanel Plus.

Gain invaluable insight, collated through receipts from our Shoppix app, across:

  • Channels and stores
  • Industries and categories
  • Competitors
  • Shopper profiles
  • White spaces 

Key features

105,000 shoppers

Scale and depth from real shoppers ensure stronger insights and better-informed business decisions.

All retail purchases

Evaluate current strategies and identify new opportunities with purchase behaviour data on any type of store, for all categories.

Shopper surveys

With surveys triggered by behaviour, enhance your shopper insights by linking shoppers’ purchase behaviours and their attitudes.

What we cover

We can help you answer your big business questions such as:  

  • Where are shoppers buying DIY, Garden and Homeware items?  
  • Which stores are shoppers shifting their spend to, and how can I win it back?  
  • How do I identify drivers of share change across competitor retailers in the physical and online marketplace?  
  • How much of the growth in my category is from new shoppers and how do I retain them?  
  • Which categories should I focus marketing spend online, and which should I activate in physical stores?  
  • With new smaller DIY, garden and homeware stores opening on high streets, what is the right range to attract new shoppers and drive spend?  
  • Is there a different spending pattern in my category for homeowners vs renters, those living in urban settings vs rural ones, and what do I do about it?
  • Homeware specialist retailers  
  • Home and garden improvement retailers  
  • Bargain store retailers  
  • Supermarkets  
  • Department stores  
  • Online pure players

We cover a wide range of categories and can adapt any combination to create the total view you need.  


 Homeware DIY            Garden     
 Barware  Building materials  Fencing & landscaping
 Bathroom  Cladding  Garden gift sets
 Bedding  Decorating  Garden power tools
 Decorating  Domestic fuel  Garden tools & equipment
 Flooring  Doors & door furniture  Hoses & watering
 Furniture  Electrical supplies & Accessories  Lawn care, plant food & compost
 Glassware  Home security & safety  Outdoor living
 Home Furnishings  Ladders  Pest control
 Kitchen & Cookware  Plumbing  Plants, seeds & bulbs
 Kitchens  Power tools  Pots & garden ornaments
 Lighting  Radiators & covers  Sheds, garden buildings & storage
 Outdoor  Safety equipment & workwear  
 Tableware  Screws, fixings & adhesives  
 Outdoor Living  Timber  
 Garden Pots & Ornaments  Tool & garage storage Tools & DIY  



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