DIY, Homeware and Garden Panels
Get a deeper understanding of the DIY, Homeware and Garden sectors by exploring home improvement shopper profiles and how they are spending.

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Overview

With an influx of new shoppers into DIY, Homeware and Garden as a result of the pandemic, now is the time to be investigating how to keep these shoppers coming back and continue growing with insights from Worldpanel Plus.

Gain invaluable insight, collated through receipts from our Shoppix app, across:

  • Channels and stores
  • Industries and categories
  • Competitors
  • Shopper profiles
  • White spaces 

Key features

105,000 shoppers

Scale and depth from real shoppers ensure stronger insights and better-informed business decisions.

All retail purchases

Evaluate current strategies and identify new opportunities with purchase behaviour data on any type of store, for all categories.

Shopper surveys

With surveys triggered by behaviour, enhance your shopper insights by linking shoppers’ purchase behaviours and their attitudes.

What we cover

Questions we can help you answer:

  • How has the nutritional content of baskets changed over time? 
  • How much of the eight key nutrients does the average shopper purchase in a month? 
  • Which shopper groups are purchasing the healthiest baskets? 
  • Are shoppers becoming more concerned about the health of their baskets and is this reflected in what they buy? 
  • Which categories contribute most to the sales of each of the big eight nutrients? 
  • How reliant are categories and brands on HFSS products and is this changing?  
  • How does the nutrient profile of shopper baskets vary by retailer? 
  • How does the Nutrition Profile Model of your competitive set compare to your own? 
  • How is your portfolio performing against government targets?  

We provide full take-home purchase coverage looking across: 

  • Discounters 
  • Bricks and Mortar  
  • Supermarkets 
  • Online 
  • Convenience  
  • High Street  

All take home food and drink 

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