Align Brand and Customer Experience

Discover what makes your experience unique, and how it helps deliver your brand promise.

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Customer experience is everything these days. But are you exceeding or falling short of your customers’ expectations? Our CX+ programme shows you how to close the gap between your brand promise and customer experience.

91% of CEOs believe customer centricity is essential to driving business growth, yet only 19% of UK customers rate their brands as truly customer centric.

Key features

Delivering your brand promise

Understand how well your brand is understood and how your customer experience lives up to your brand promise.

Competitive positioning

Where are you positioned compared to competitors in your industry?

Delivering exceptionally

How can you deliver experiences that create loyalty and advocacy and increase your customer lifetime value?

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CX+ is the only sector-specific customer experience index backed by rigorous research. It shows you how to close the gap between brand promise and customer experience with insights from over 1,300 brands across 17 countries, and over 140,000 people’s experiences.
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