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Brand Equity is an advance in marketing science, based on our discovery of preference share as a leading indicator. When combined with a brand’s existing market share, share of preference can indicate a brand's maximum market share and how to get there.
Defining levers to maximise a brand’s potential
Pinpoint relevant key performance indicators to deliver a blueprint for finding your unrealised brand opportunity.
Assess commitment to your brand by evaluating performance, the competitive landscape and stakeholder behaviors.
Predictions around brand potential
We acknowledge where brand equity has been built and work out how to build future brand share.