Product Development & Testing
New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.


We help you create and launch exceptional products that meet consumer needs and preferences with Product eValuate. We evaluate emotional and functional performance in real-home contexts, and uniquely harness the world’s largest online review and ratings community.

Available via Kantar Marketplace, with standardised questionnaires and automated analysis and reporting, it evaluates products in half the time and cost of traditional studies.

Key features

Engaged respondents

Get quality feedback from consumers, with video experiences and user ratings to help maximise your products’ potential.

Close to reality

We reflect actual experiences, testing products in real contexts with Home Tester Club’s 2 million+ members globally.

Fast, actionable insights

Get immediate survey results in a live interactive dashboard, and an optional report 24 hours after the final interview.

Kantar Marketplace innovation and product development

Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.
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