Product, Portfolio & Price Optimisation

Maximise the competitiveness of your portfolio. Identify the optimum pricing, and mix of features and products, to grow.

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ChoiceEvaluate uses the latest choice modelling techniques to reveal the products, features and prices that best meet consumer needs. Based on consumers’ willingness to pay, we build product and price scenarios that will maximise value for consumers, and revenue and profit for your brand.

Key features

The right prices

Proven to improve simulation accuracy by over 20%, we predict how price changes will affect volume, revenue or profit.

Optimised offers

Our award-winning simulator determines the perceived value of each feature and finds the optimum bundles and prices.

Closer to reality

Our behavioural economics framework and smart, self-learning interview algorithms accurately reflect purchase behaviour.

Recent innovations

We constantly innovate our conjoint and choice modelling methods to take account of latest thinking and changing market environments. Examples of recently completed R&D include:

  • Adaptive displays for mobile interviewing, allowing consumers to make product choices on their smartphones
  • Virtual reality interviewing, so consumers can choose products from a 3D shelf
  • Machine learning algorithms to segment respondents in real-time and create the ideal next choice task for new segment members on the fly
  • War gaming price optimisation using Nash Equilibrium price points
Kantar Marketplace innovation and product development

Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.
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