Commitment to quality

Kantar adheres to the highest quality standards and is compliant with global regulations and privacy legislation.

01

ISO 20525 certified

We guarantee transparency around our methodologies and the reliability of our results.
02

Industry codes of conduct

We follow accepted standards for good research practice, including GCP, GEP, and GPP.
03

Personal and health data protection

We are compliant with global regulations and privacy legislations.
04

Guidance and training

We provide ongoing training on health research laws, privacy, pharmacovigilance and safety management, and much more.
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Dr. Jessica Santos takes a deeper look at the future of AI.
A.I. written on a post-it note
Dr. Jessica Santos' thoughts on the progression of artificial intelligence.
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The analysis of search data around gift giving unwraps the nation’s mindset, ahead of an unusual Christmas.
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Shoppers spent £11.7 billion on take-home groceries in the busiest month on record for British supermarkets.