Media monitoring is a crucial element to understanding a brand’s press coverage and reputation in the market.
However, when it comes to the bigger picture of the communication life-cycle, it’s only a small part of the wider process.
There are also the following critical challenges that comms teams are facing when preparing a strategic communications plan:
- What’s the best way to plan timely comms, weeks and months in advance?
- Which media mix is best for reaching my target audience?
- How can I get a 360-degree view of my brand?
- How does my comms activity resonate with different audiences?
- How can I prove the monetary ROI of PR and comms activity to the board?
Discover the answers to your comms challenges through our webinar series, Beyond Media Monitoring.