Against a background of reduced advertising budgets, communications and PR leaders have faced renewed scrutiny over performance of earned media activity to promote and protect their brands.
On top of this they’ve also had to contend with understanding the impact of multiple lockdowns on end audiences, and adjusting their comms strategies accordingly.
In this two-part webinar series from Kantar and the PRII, we’ll share insights from our latest research into the Ireland media market – including findings from +1000 in-house comms professionals and 1000+ members of the public. In both webinars, we will be joined by a host of industry experts giving their perspective on the results, and their advice on how comms leaders can build smarter communications strategies.
Part 1 – Steps to a smarter communications strategy – Why?
Wed 14 July, 9.30-10.30am
In this webinar, we’ll shed light on news and media consumption trends that have emerged since the pandemic. Which channels for information have become more important? As technology accelerates, what role does social media have in the distribution of news and information? Why is understanding the data behind the trends so critical for comms leaders?
Part 2 – Steps to a smarter communications strategy – How?
Wed 21 July, 9.30-10.30am
In this webinar, we’ll focus on the challenges expressed by industry practitioners in building more effective communications strategies. How does data quality impact decision making? How do leaders anticipate using data when forming future strategies?