Taking the fear out of inclusive representation in advertising

Providing hope in the opportunity to better incorporate under-represented groups in the support of creating meaningfully different communications.

Kantar set out to unearth the human stories of less represented consumers in the UK - older consumers, British Asians, working class and a focus on visible and less visible disabilities, in order to address the challenge of trepidation when it comes to inclusive representation in advertising

For a much more detailed summary of the stories we heard, the people we met and the implications for more inclusive advertising, please download our report below.

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