Future Proof: How is radio coping with COVID-19?

We speak to Steve Parkinson from Bauer Media about the way radio stations have handled the crisis, and what happens next.
01 June 2020
radio kitchen
Jane Ostler
Jane
Ostler

Global Head of Media, Insights Division

Get in touch

How do you produce radio in lockdown? When you have committed to keep broadcasting 24/7? Kantar’s Jane Ostler spoke to Steve Parkinson, MD of Bauer Media’s national radio brands in the UK, about the steps they’ve taken, the technology they’ve relied on, and what happens next for the commercial radio stations that are now broadcasting from people’s homes. Steve touches on some of the challenges – like reconsidering obituary procedures, and helping advertisers get the tone of their campaigns right – and the important role of radio during difficult times. With consumption on the rise, how has their approach (to programming, scheduling, news and music rotation) augmented to fit our new daily routines? And what changes (to this very resilient media format) are likely to persist?

Listen on Apple podcasts

Listen on Spotify

If you enjoy this episode, please do leave a rating and a review, and subscribe to be notified of new releases.

Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

Get in touch
Related solutions
We measure what people listen to across platforms and devices. This provides the trading currency for radio.
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
Grow your brand with extraordinary creative. Know how your advert will perform, and how to improve it to maximise ROI.