Future Proof: Is advertising creative enough?

Industry veteran and award-winning writer Paul Burke on the state of advertising, and how it can become more creative.
29 October 2018
art
Jane Ostler
Jane
Ostler

Global Head of Media, Insights Division

Is the art of advertising dead? Not quite, says writer, producer and director Paul Burke, but after 30 ‘odd’ years in the world of creating ads for a huge range of brands, he definitely has some views on what could be done better – and how organisational structure and recruitment can play a part in this.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.

Listen on iTunes

Listen on Spotify

Do remember to subscribe, and leave a rating & review!

Notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Available wherever you get your podcasts.