Future Proof: How can advertisers tackle “toxic masculinity”?

We speak to the Chairman of CALM about the challenges for brands as the gender conversation evolves.
09 June 2019
calm podcast
Tara Prabhakar

Global Director of Qualitative, Insights Division

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How can brands move beyond stereotypes? Why does it matter? And what does it look like in a world where 84 men each week are taking their own lives, due to various forms of crisis?

James Scroggs, chairman of the Campaign Against Living Miserably (CALM) and master of the side hustle, speaks to Tara and Andrew about the changing notion of masculinity, the role of brands and the power of advertising when it comes to mental health, and why having a vision of the world you want to inhabit – a “north star” – is crucial for both individuals and organisations.

Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University) and Tara Prabhakar, Global Director of Qualitative, Insights Division, Kantar.

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.

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Listen to: How can brands get gender right? 

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